"Careful the words you speak. They can be either a boon to the weary of heart or the final blow to an already dying psyche. Uplift those around you with your words. They are so much more powerful than you might know." A social media post I made in late 2013 regarding a belief system I …
Four Ways To Build a Positive Relationship With The Media
Whether you are new to the world of the media relations or a seasoned veteran, sometimes you have to take a step back and reassess your overall demeanor. Remembering that the public is your audience, not the reporter on the other side of the microphone, will many times keep you on track. But whether you …
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Stay. In. Your. Lane.
Ah, the temptation to make a wonderful noise and join in the chorus of others who throw their own two cents into the social media (and occasionally traditional media) buzz of some other agency's dilemma/celebration/otherwise noteworthy event. It is a real and true temptation and so many others fall prey to it and dive fully …
A Good Media Consumer Makes For a Better Media User
Understanding the ins and outs, ups and downs, and do's and don'ts of your particular niche are vitally important to maintaining your brand image in the public eye. The best and most expedient way to do this is by becoming a consumer of those same media channels you use to push your own information. What …
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When The Speed of Social Media Trumps The Sloth of Internal Processes
Those of us who daily lurk about the workings of social media and all its ever-changing twists and turns, we know all too well how quickly stories can grow not only legs to run a quick sprint but also wings to fly to distances far and wide. What happens when that video some random citizen …
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Public Relations v. Media Relations: What The Heck’s The Difference?
Public Relations – The professional maintenance of a favorable public image by a company or other organization or a famous person; the state of the relationship between a company or other organization or a famous person and the public. -Oxford English Dictionary For some in the public sector, the idea of public relations (PR) isn't …
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Who’s Telling Your Story?
The importance of the agency public information officer has never been more noticeable than it is today. From the move to the 24-hour news cycle to the advent of social media, public agencies are seeing the need to take a far more proactive approach to media matters. Public Information Officers serve as the link between …